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Photos from New Moon L.A. Premiere

Posted by Anna Kruchowski on Nov 19, 2009 in General

Here are two photos from Monday’s premiere of New Moon in Los Angeles.
Winners of our New Moon premiere ticket sweepstakes “What Drives Edward” pose with New Moon star Ashley Greene…

…and Robert Pattinson.

From left to right:  Victoria Beringer and Laura Beringer (U.S. winners from Chicago), Katy Cooke and her husband David Cooke (UK winners).
Rob looks like [...]

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New Moon Goes Viral

Posted by Anna Kruchowski on Nov 13, 2009 in General

That headline probably comes as no surprise, since the new Twilight movie and Edward Cullen’s new XC60 have blanketed the Internet as of late. But, now Ad Age tells us that it’s official. Our What Drives Edward campaign appeared on this week’s Top 10 Viral Video Ads Chart. Edward and his XC60 are at number [...]

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Spend a night with a vampire; drive off with his car

Posted by Anna Kruchowski on Nov 2, 2009 in General

I’ll admit it: I know next to nothing about Twilight. The worldwide book and movie sensation seems to have passed me over. My vampire knowledge goes about as far as the Bram Stoker book I referenced a few weeks ago. However, we have done some cool things with our cars being in the first two [...]

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What Drives Edward

Posted by Anna Kruchowski on Oct 20, 2009 in General, XC60 General

On November 20, the second movie in the Twilight Series, Twilight Saga: New Moon, will premiere in theaters worldwide. Our C30 was prominently featured in the first movie and in this next chapter of the Twilight series the XC60 will be the star.
Now the cool part:  we’ve created a unique online campaign that emphasizes the [...]

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