Best Review of Pedestrian Safety I’ve Seen
Very good description and demonstration by our Naughty Tour host.
Good holiday weekend to all our friends in the US. The rest of you…well it’s just two days to Monday.
dan
The ‘Naughty Volvo Tour’ Coming to a City Near You
An S60 hello to you all.
Last year we took XC60 on tour. Our goal was to show something completely different in two ways: design and safety. No other Volvo ever looked as good, (okay, I think the first C70 Coupe was stunning, especially in Saffron color), but the XC60 was really the first showing of [...]
Cryptic Message
Last week, after posting a short history of our seat belt, I received an e-mail from Sören, a man of very few words, always cryptic. His message was something like: “What, Clive and Mary.” And that was it. No clue what he was getting at.
I sent an equally sparse reply: ‘?’. And of course, nothing [...]
A journey that started with a ‘Click’
On July 14, 2010, our simple life saving device, the three-point seat belt, will forever be a part of American history. The Smithsonian National Museum of American History will officially accept Volvo’s three-point seat belt into their collection. On that day, with a press event for media, business, government and Smithsonian officials, a little bit [...]
Word Smithing 101
When Toyota announced their Star Safety System, we started to scratch our heads like, “Gosh, what makes that so special?” I put together lists of what Volvo had, when we had it, when it was fitted, to what models, if there were any markets we didn’t have something fitted … and it became overwhelming.
So I [...]
First reviews of our all new S60
The on sale date for the all new 2011 S60 is mid-September. James is getting a media lauch ready for early September; we call this a ’short lead’ since most publications attending are able to turn around their stories rather quickly. Funny, long lead meaning print media that need 2-3 months to get articles in [...]
What does the History Channel, a Spy Car, and soon to be crushed XC60 have in common?
A lot!
About four months ago the History Channel’s newest series, Sliced, called and wanted to get a seat belt and air bag to cut open. Told them we’ll give them a whole car and it seems we caught them completely off guard. We gave them an XC60 that was heading to US Customs certified crusher. It [...]
First U.S. Journalist to Drive the 2011 Volvo S60
Roger Hart from AutoWeek just came back from Germany, a great place to test drive any car, and in the link below he writes about our new S60 coming this later this year.
http://www.autoweek.com/article/20100517/CARREVIEWS/100519894
dan
History Channel – Sliced – From Seat Belt to Flame Thrower
In early January, we fielded a call from one of History Channel’s segment producers, Powder House Productions. “We are starting a new show on History Channel, can you guys send us a seat belt and air bag?” In my world that’s on open invitation, kind of like you going into a candy shop with five [...]
Our future is about Prevention
Some cool news about XC60 via the below press release.
dan
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Volvo Cars’ active safety system German ADAC test winner
The largest automotive organization in the world, German ADAC, has carried out an extensive comparison test of different automatic speed and distance control systems. Volvo XC60 clearly won the test in which six different models were compared.
“ADAC has [...]
