Hot from Geneva, Switzerland International Motor Show – S60 Debut
This just in from James:
March 2: It was standing room only in the Volvo stand at the Geneva Motor Show this morning. It was so packed, you almost couldn’t move. Like almost all the other brands, Volvo’s press conference, while filled with flashy images and big music, was subdued and to the point. Stephen Odell, [...]
Something nice to watch – next generation S60
You know, there are times when music, images, and story just seem to be so interwoven that it is like watching someone play the piano and seeing music in colors. As with Scandinavian design, this piece seems so very Swedish. There is also a brief piece where Peter Horbury meets Mr. Armagan. I think that [...]
What if we did a retro PV544?
The new VW Beetle was shown in 1994 as Concept 1 at the North American International Auto show in Detroit, Mich. It had all the charm of the old Beetle and had the same basic shape and design, very nice looking actually. Years later, we took media to Sweden to show them our XC90 rollover [...]
We kept the toy and threw away the box
So here’s this Brit – nice suit, kind of like what one would expect from someone being head of design for a car company – but he talks with an British accent. Ok, what the heck does he know about Swedish car design? I think in those days, the head of any department in Sweden [...]
